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How to Pick a Horse
Years ago, there was a colourful character who used to meet the excited punters on their way to the top race meeting of the day with the cry, "I've got a horse!" Needing the inside
information he professed to supply, or perhaps just happy to give him a few shillings for the fun of it--after all, he might know the next winner--you often had to queue to purchase his
tips, because Prince Monululu was never short of customers.
The more experienced punter and those who had already been bitten by his useless information too many times, would scurry past the self-proclaimed prince and purchase race cards and form
sheets, and then make an informed decision regarding the horse with the best chance of winning.
They reasoned that if he really had good information he would not tell the world, and so lower its price and his potential winnings, but instead he would mortgage his house, sell his car, and even take a job to raise money in order bet on his sure thing!
Today, a multitude of his successors are sending me hundreds of e-mails each day, with masses of valuable information that they guarantee is going to make me massive profits every week for little outlay and absolutely no effort. Furthermore, these generous people not only reduce the selling price of this indispensable knowledge but also include dozens of extra
products and eBooks for no extra charge.
Sadly, and at great cost, I slowly learned that the vast majority of these products were as useless as Prince Monululu's racing tips, which usually came in at the rear of the field. Furthermore, and once again just like the racing tips, I found that the so-called invaluable information was simply a
re-packaging of facts that are not only freely available throughout the Internet, but frequently supplied together with 'how-to-use' data sheets.
What these modern glib tipsters do is wrap up re-cycled information, make it read like a secret that nobody else (except lucky me, of course) knows about, and present it together with
so many 'genuine' testimonials, free gifts, guarantees, and proofs of earnings that I can only assume it must be true. I part with my hard-earned money, download 18-20 pages of stuff I
found for free on Google only the day before, and delete yet another eBook just as the hapless punters threw away the prince's useless tips a generation before.
So, now that I am more informed and far less gullible, the next time I receive an e-mail that says, "...everybody else paid $297...but you can have it for a fraction of this price...", or
"...a blow-out sale...", and even "...10 secret ways to trebly my profits...", I shall simply delete it without reading further.
But, maybe the next one really is winner...
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